D’IYANU (dee-ya-nu) is a ready-to-wear bold print clothing line offering quality, trendy African inspired fashion at affordable prices. With her love for fashion and passion for self-expression through unique clothing, Nigerian born Addie Elabor launched the D’IYANU brand at the beginning of 2014. D’IYANU is a fun, bold, chic line centered on inspiring individuals to confidently dress bold and beautifully.
After getting her master’s degree in international marketing, and working for a few years as a buyer and marketer, she found herself unsatisfied. After noticing there were very few ready-to-wear African clothing brands, she decided to launch one herself.
During the episode, she shares:
- Her upbringing in Philadelphia, PA
- The early days of D’IYANU and she leveraged Etsy, Ebay and Facebook Ads early on to market and grow her business
- Her journey launching D’IYANU while working her full-time job
- Her vision to expand to the continent and give back to the community she comes from
“There’s a lot of potential that the continent holds. I’m excited to see us in the Diaspora go back and give back, in whichever capacity we’re able to.” – Addie Elabor
Resources mentioned in this episode:
Follow D’IYANU on Instagram: https://www.instagram.com/diyanu/
Rich Dad, Poor Dad: https://amzn.to/3aycisb
Join the Dear Diaspora FB Community: https://www.facebook.com/deardiaspora
Follow Dear Diaspora on Instagram: https://www.instagram.com/deardiaspora/